Cultural Research Study
Recognizing the significance of culture plays a vital role in the expansion of business. I undertook an 8-month project split into 12 tasks in collaboration with Chivas, aimed at acquiring insights into the entrepreneurial landscape, businesses, and individuals in London. The goal was to enhance their comprehension of the target audience and identifying key trailblazing creatives and influencer.
The findings were conveyed through various creative channels, including 60-second reels, interviews, presentations, and photography presentations.
