Farai Ldn Social Campaign for In Store Launch at Selfridges
URBAN - INDUSTRY - CULTURE - THE - STREETS
In my role as Creative Director for a London-based fashion brand, I spearheaded the conceptualization and execution of a compelling store launch at Selfridges, ensuring a seamless fusion of the brand's aesthetic with the iconic retail environment. Leveraging my creative vision, I orchestrated a dynamic online campaign tailored for the London city audience, curating visually striking content that resonated with the local fashion landscape. Through strategic planning and innovative direction, the brand's store launch and online presence became immersive experiences that captivated both in-store visitors at Selfridges and online audiences throughout London.
