Creative Direction, Idea Development, Account Management, OOH Campaign Lead, Design and Press.
WE PITCHED, WE WON
Annually, the JCDecaux Community Channel collaborates with organizations to showcase emerging creatives. We initiated the ILE WA campaign, featuring 41 artists worldwide. Our responsibilities included formulating the call-to-action, designing billboards, and generating social content to promote and drive the campaign.
Press
IDEA DEVELOPMENT
The ILE WA project originally started as a film and collections of artist & photographer around the world depicting what "OUR LAND" meant to them. The idea was then developed into a coffee table book, Friday Night Late at the National Gallery and a national billboard campaign around the UK.
The campaign, amplified as part of #BlackHistoryMonth 2023, showcased art, photography and poetry nationwide on JCDecaux UK billboards throughout October with a total reach of 18,421,771 total impressions as well as being featured in ELLE Magazine and New Wave Studios Magazine.
